A New WÜSTHOF Logo for the Next Generation

Across Two Centuries and Seven Family Generations, We Never Stop Etching Our Mark. The WÜSTHOF Trident has always represented our unwavering pursuit of excellence and quality worldwide. To celebrate this tradition, we have once again refined our mark. We’re excited for this next chapter in our company history and we’re so grateful for all of our amazing customers who join us on this journey.

The iconic Trident remains the core visual of our brand, symbolizing the heritage, quality and sharpness of each of our blades. The newly designed logo emphasizes a clear-cut, sharp and to-the-point modern design. At the same time, this contemporary interpretation acknowledges the age-old artisanal tradition of knife making while exemplifying the high-precision craftsmanship embodied in all WÜSTHOF knives. While visual elements such as our logo and the etchings on our blades have changed, the craftsmanship and quality that have made WÜSTHOF the world’s most respected cutlery brand remain our core values.